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Keynote 6: Intelligently Connected Commerce

Industry 4.0,Immersive Content

Date & Time

Tuesday, 26 Feb

11:00 - 12:00


Hall 4 - Auditorium 1


Internet accessibility, largely enabled by mobile technology, and digital innovations are redefining consumers every interaction with brands, products, services and individuals and will continue to enable and disrupt many aspects of consumers’ lifestyle. The proliferation of access and utility continues to transform how consumers incorporate information, interfaces and exchanges, not only to simplify their lives, but also to add flexibility and personalization, into their increasingly demanding lives. Conventional connected usage has multiplied across communication platforms, social engagement spaces, information portals, financial transactions, gaming and video content, to include a burgeoning appetite for online shopping, events, experiences and virtual experiences. Success and sustained growth for manufacturers and retailers will be about creating strategic advantages across converged channels, touchpoints and experiences along the path to purchase, in both developed and developing markets, and evolved and emerging categories.

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